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Agri Express


ISSN Approved Journal No. 2584-2498(Online)

ISI Indexed Journal (Impact Factor)

STUDY ON MARKETING AND BRAND PROMOTION OF HERBICIDE IN KANNAUJ DISTRICT, UTTAR PRADESH


Abstract: Paddy is the seed of the lawn species Oryzasativa (Asian rice) or Oryzaglaberrima (African rice). As a cereal grain, it’s the most extensively consumed staple food for a large part of the world’s mortal population, especially in Asia. It’s the agrarian commodity with the third-loftiest worldwide product, after Paddy and sludge. The study reveals that Kannauj quarter alone account for further than 14 percent product in the state. still, in Kannauj District, Paddy product and productivity has increased with a growth rate of 2.5 and 9.54 percent which is significant. paddy is substantially retailed through regulated requests by the planter. Paddy is substantially retailed through regulated requests by the planter. A Sample of 100 repliers was drawn by commensurable to area under paddy. The growers were divided into small, medium, large with the accretive total system. The study of socio- profitable profile of Paddy farmers revealed that the average size of the family decreases, through veritably hardly, as the size of granges increases. Proportion of manly (59.50) in every size group was further than the womanish (40.50). It was also noted that the loftiest number of people came under the age group of 15 to 60 time i.e. adult group followed by children (68.19). The knowledge chance is considerable advanced in large size group followed by small and borderline size group and ignorance percent is advanced in small size group followed by medium and large size groups. One Occupation was (30) and Two Occupation was (33.33) and tertiary occupation was (36.66). The study of disposal system, of paddy farmers revealed that the loftiest percent of the yield was retained by medium size granges (3.72) followed by the large size granges (5.46) and small size granges (2.06).


Keywords: Agricultural Commodity, Production, Socio-economics, Cumulative, Occupation, Significant and Kannauj District

Author: Pankaj Kumar and Nitin Barker

doi: https://doie.org/10.10346/AE.2025543358

Reference: Mishra, V.K. (2002). Examined Farmers Perceptions and Preferences for Different Brands and Positioning of PI brands in Untapped Area of Agra, Mathura and Aligarh. Project Report submitted to IABM, RAU, Bikaner. Sinha S. (2002). Brand Positioning of Pesticides and Farmers Perception and Preference for Different Brands in Untapped Areas of Udham Singh Nagar and Nainital. Project Report submitted to IABM, RAU, Bikaner. Sharma, D.K. (2003). Effect of Biovita on Yield and Quality of Vegetables and Paddy in Patiala and Amritsar Districts of Punjab. Project Report submitted to IABM, RAU, Bikaner. Palsania, H.R. (2006). Status and strategy for marketing of plant protection material for soybean crop in light of supporting agencies in Kota and Bundi districts of Rajasthan, Project Report submitted to IABM, RAU, Bikaner Rajbeer Singh. (2007). Evaluation of Cheminova’s Marketing Network in the State of Madhya Pradesh. (Unpublished project report). IABM, S.K. Rajasthan Agricultural University, Bikaner. Pandey, G. (2009). Evaluation of Sales Promotional Tools Adopted by Sinochem India Company Private Limited in Kapurthala District of Punjab. Summer Internship Report submitted to IABM, SKRAU, Bikaner. Manish Verma (2009). To analyze the Agrochemical Marketing Strategy of UPL. Project report submitted to IABM, RAU, Bikaner

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